I aim to use my scientific knowledge, clinical skills and expertise as a dietitian in an accurate and professionally responsible manner.
Transparency is important in social media as is ethics in any writing or reporting. I have signed up to RDs4Disclosure and have pledged to blog with integrity. This means I am bound by an ethical code of conduct and will not provide false and misleading information.
I never make or support unjustifiable statements relating to particular products (as per HCPC & BDA guidelines) or promote one product over another (as per food industry regulations).
The advice given on this website is aimed at the adult general public and should not be used as an alternative to personally tailored advice given by your own dietitian, doctor or nurse.
All of the opinions on this website are my own and are 100% honest but you have the right to know if I have accepted money or ‘freebies’ (samples) in the process of formulating those views (as per the Internet Advertising Bureau: IAB guidelines and Advertising Standards Authority ASA).
It is my policy to only accept compensation from companies I believe in and would already buy myself from/recommend.
A product mention or feature does not imply endorsement or recommendation of the product in question.
Any sponsorship or other forms of compensation are clearly marked and will never influence the content, topic or posts on this site.
I only ever review or feature products/services which I personally would buy and that I believe, as a Registered Dietitian, could enhance the health, well-being and nutrition of my followers or their children.
I am lucky enough to be occasionally sent samples of products to try, however I only blog about the ones that I personally and professionally like and that I would buy with my own money. If I do receive a sample there will be a statement saying this at the end of the blog post.
Any reviews of products are based on my personal preference and a nutrition assessment based on my professional observation, training and expertise as a registered dietitian.
Any rewards e.g. samples received, do not play a part in the products and services featured/used or statements written on this blog (as per HCPC & BDA guidelines).
If I do not like a product, rather than write a negative review, I will not feature it on my blog. I cannot and will not be swayed by incentives of any form.
If a product doesn’t fit with my philosophy, has claims based on pseudoscience ,or (in my opinion) will not enhance the wellbeing of my readers (e.g. supplements, junk food etc.) I won’t feature it. I cannot and will not be swayed by incentives of any kind.
If a blog post is marked as “sponsored/inspired by..”, “in collaboration with..” or “featured”, a company has compensated me either via money, a gift, or something else of value for the time taken to write it. Regardless, all comments are my own, are 100% honest and are not influenced by the incentive.
Any rewards received do not play a part in the products and services featured/used or statements written on this blog (as per HCPC & BDA guidelines).
I decline sponsored blog posts from companies that I do not believe will enhance the health & wellbeing of my audience e.g. has claims based on pseudoscience. I cannot and will not be swayed by incentives of any kind.
On social media, the hashtag #Ad gives reference to a sponsored blog post if the company is mentioned within the status.
I receive many questions about where products can be purchased and so if possible I will link to where I personally have obtained them or where you can purchase them easily and at a reasonable price.
- My blog content (advice and recipes) remain free to all because of the addition of affiliate links/codes; each blog post takes a considerable amount of time to research and write and each recipe takes a considerable amount of time and money to develop. If you click certain hyperlinks and purchase items or use my discount code, in some cases I may receive a small commission e.g. from Amazon. This does not affect the price that you pay.
- If I link to an e-shop, it is not that I endorse them or their philosophy, it is merely a place where either I obtained the product initially, or somewhere you can purchase it.
- All blog posts containing affiliate links/codes are clearly labelled at the beginning.
- I occasionally post carefully selected discount codes which reduce the price of certain products that I link to e.g. recipe books. I do this to benefit my followers and I too may also use them.
- Any rewards received do not play a part in the products and services featured/used or statements written on this blog (as per HCPC & BDA guidelines).
- Any adverts/links displayed on this blog do not imply a recommendation, however they are selected in line with my blog’s philosophy of nourishing and your child for optimum health and wellbeing.
- Adverts are present with the purpose of generating a revenue in order to sustain the day to day runnings of this blog i.e. hosting costs, cost of ingredients, baking equipment, travel, photography equipment and filming equipment, all of which will be bought with the aim of enhancing your experience.
Competitions & Giveaways
I periodically hold competitions or giveaways as a way of interacting with my followers and providing an opportunity for others to try new products.
I do not promote the products that I giveaway more than others that I do not.
Most of the giveaway prizes featured have been provided to me free of charge however, sometimes I use my own money to purchase them (prizes provided free of charge will be highlighted).
I am very selective about the products that I giveaway and take into account both my personal taste and professional opinion as a dietitian based on the nutritional benefit/type of product.
Most of my competitions and giveaways are carried out using King Sumo where winners are picked at random, using the app itself. Winners will be announced within the app, as well as on my social media accounts and in my newsletter (see below).
Unless stated otherwise, giveaways are open to UK residents only due to postage.
Your email address will be added to my newsletter if you request to join.
I endeavour to send my newsletter weekly using MailChimp.
I will not pass on your email address to anyone unless it is needed to send a giveaway prize, which I will check with you first about.
Please add firstname.lastname@example.org to your contacts/address book and check your junk mail if you do not receive my newsletter and you believe that you have subscribed, before contacting me.
You have the right to unsubscribe from my weekly email at any time (using the link provided within each newsletter).
With thanks to Nichola Ludlam-Raine at www.nicsnutrition.com for her guidance in creating this disclaimer.