Brand Partnerships
Helping baby & toddler food and feeding brands innovate and identify opportunities, by providing expert nutrition knowledge and consumer insight.
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Collaborations
Consultancy
I help baby and child food brands innovate and identify opportunities, by providing insight into how children make their food choices, expert paediatric nutrition knowledge and an understanding of how parents make food buying and feeding decisions in relation to the health and happiness of their children.
- Insight into the child developmental psychology of eating so that your products appeal to children of different ages
- Understanding of children's nutrition so that you contribute to improving their health
- Consumer insight from my two decades of working with families so you understand what's important to them in relation to food
Communications
I help brands communicate their vision & nutrition messages effectively within their teams, to the media and with customers so that they build credibility and trust.
I write blogs and website copy, I engage with customers via social media, I write press releases and speak on behalf of brands at events.
I am also media trained and can translate scientific research into layman’s terms for the public and press.
- Copywriting - website and social media
- Public speaking - corporate and consumer
- Press and PR
- Influencer marketing, your product or communications to my own combined audience of 90k parents
Innovation
I bring my expertise as a paediatric nutrition professional, knowledge in children’s developmental psychology as well as consumer insight so that you can innovate and improve based on what consumers want.
- Identify opportunities for new product development, improvement and renovation of existing products
- Support creative thinking
- Develop initiatives
Strategy
I help create and execute nutrition strategy and forward plans, identifying risks and opportunities, guidelines and compliance so that brands position themselves strategically for growth and become market leaders.
- A powerful brand strategy with strong nutrition foundations
- Supporting promotional and launch plans with an entrepreneurial spirtit
- Informing on strategic deliverables for growth
Client Feedback
“We worked with Sarah on a recent children’s health project for a client which involved drafting expert copy for the website and partaking in PR and Social Media activity. We loved working with Sarah, her knowledge and insight are second to none and she was very quick to turn round what we needed.”
Sophie Lambert-Russell | Account Director | www.theacademypr.com
“Sarah has recently undertaken some expert work, writing for one of our clients and all parties involved were impressed with the attention to detail, professionalism and commitment shown throughout. Sarah’s work was of a high quality and her knowledge on the topic of children’s nutrition is exceptional.”
Georgia Rockley | Account Executive |The River Group
“We worked with Sarah as part of a campaign highlighting ways to get children to eat more fruit and vegetables. Sarah shared expert advice on ways to do this, including the importance of bite size fruit and vegetables. Sarah’s insight supported our research on the subject and enabled us to secure coverage in consumer lifestyle magazines such as Pick Me Up, which ran a full-page feature on the story. Sarah was a pleasure to work with and we will always keep her in mind for future campaigns.
Sophie Becks, Account Manager, Pam Lloyd PR
“Sarah provided all the information we needed to get the product (Fabulous Fibre loaf) right and the campaign up and running. Sarah is a joy to work with. Not only is she very knowledgeable about diet and nutrition, but she is highly professional, accommodating, responsive and pragmatic.”
Suzanne Dover, Head of Marketing
“Sarah is an excellent speaker and was very responsive and approached from setting up the lecture until after she delivered to our students. Year 3 Dietetics students were engaged and asked questions. Some students mentioned Sarah was very knowledgeable and the slides were easy to follow. Learning from such an experienced nutritionist inspired students when thinking about future professional possibilities. From student feedback, I can tell that the most memorable aspect of the lecture was the introduction which included a personal note. Students engaged right away and also reported that Sarah’s clarity and own examples left them feeling inspired for the future. Thank you very much for coming to share your vast experience with our future dietitians.”
Abigail Tronco Hernández, Lecturer in Nutrition and Research Fellow in Dietetics, School of Health Professionals
“Sarah delivered a very informative and professional webinar for the Freelance Dietitians Group. The topic of this webinar was on Passive Income Streams. Sarah’s style is very clear, engaging and inspirational. She used relevant examples throughout the webinar which dietitians could relate to. Those dietitians that attended provided excellent feedback with many saying how it had given them some great ideas for how to move their business forward. Thanks Sarah!”
Debra Williams, Freelance Dietitians Group of the BDA
“Sarah was an absolute pleasure to work with on the Zoono Family Panel campaign. She’s a total professional and gave hugely useful advice and guidance to families on how to stay healthy and eat well during the coronavirus crisis. She wrote several fantastic articles for the campaign and was a great ambassador for the brand in video interviews too. I wouldn’t hesitate to recommend Sarah to others and would love the opportunity to work with her again in the future.”
Robyn Ellis, PR and Marketing Consultant at Wonderer PR Ltd
